Spotify - Data-Driven Storytelling Brief

To get people in the US to think about listening to Spotify in the car.

Many people experience anxiety while driving because the behavior of others on the road is out of their control.

Listening to Spotify in the car gives drivers something they can control

Something You Can Control

Spotify to create billboards with different “anxiety inducing” driver scenarios paired with Spotify playlist data that fits the scenario.

Billboards to be placed in areas where people think about driving such as major expressways, roads, buildings in city centers and parking lots.