Portfolio – ONE School
Traffic Jams
Client:
Spotify
Project Type:
Data-Driven Storytelling
Objective:
Get U.S. drivers to think of Spotify as their default in-car listening platform.
Insight:
The average U.S. driver loses 54 hours/year in traffic. If we can’t make it move faster, we can make it sound better.
Solution:
Turn traffic frustration into fun: real-time, data-driven playlists and ads that respond to traffic conditions.
Portfolio – ONE School
Legacy So Strong, You Can Taste It
Client:
Uncle Nearest
Project Type:
Film
Objective:
Get mainstream casual drinkers who already have one or two favorite brands they drink at home or out to switch to Uncle Nearest by coming up with a film idea that shows them that there is more to Uncle Nearest than your average whiskey.
Insight:
Whiskey drinkers in their 20s and 30s tend to be very engaged with the brands they love. They’re interested in the maker, the process, the story.
Solution:
Uncle Nearest Whiskey features a unique backstory and delicious taste, a “Legacy so Strong You Can Taste It.”’
Portfolio – ONE School
Same Energy
Client:
Dosist
Project Type:
Out-of-Home
Objective:
Create an Out-of-Home campaign to introduce America to the dosist range of CBD pens.
Insight:
People allow their preconceived notions about cannabis to prevent them from experiencing its healing benefits.
Solution:
“Same Energy” The controlled doses and targeted formulas of the Dosist pen line allow you to easily and safely add cannabis to your routine, replacing various coping mechanisms.
Portfolio – ONE School
This is What “Everyone” Looks Like
Client:
Telfar
Project Type:
Social Media
Objective:
Come up with a social-first, attention-grabbing idea that makes Telfar the most talked-about brand at New York Fashion Week 2022 that embodies Telfar’s purpose, “not for you, for everyone.”
Insight:
Millennials & Gen Z connect with brands that are socially responsible and represent everyone.
Solution:
“This is What Everyone Looks Like” is an adaptive clothing line to be launched by Telfar with a truly ADA accessible fashion show during New York Fashion Week.