MAYA KIRBY | CREATIVE
Telfar - Social Brief
The Ask:
Come up with a social first, attention grabbing idea that makes Telfar the most talked about brand at New York Fashion Week 2022 that embodies Telfar’s purpose “not for you, for everyone”.
Insight:
Millennials & GenZ connect with brands that are socially responsible and represent everyone.
Idea:
"This is What Everyone Looks Like", an adaptive clothing line by Telfar launched with a truly ADA accessible fashion show during New York Fashion Week.
This is what everyone looks like.
New York Fashion Week Launch of an Adaptive Clothing Line by Telfar
Telfar to host a New York Fashion week show like no other. Hosted in an event space designed to be truly ADA accessible in every aspect, from the dressing rooms for the models to the seats and spacing of the audience.
At the show, Telfar will launch a line of adaptive clothing, modeled by disabled models and social media influencers. Telfar will document the show via Tiktok and Instagram stories, on their accounts as well as reposting content from the participating influencers.
